Showing posts with label Apple. Show all posts
Showing posts with label Apple. Show all posts

Sunday, March 18, 2007

So Fresh I'm not sure what to Make of It

Tonight, whilst perusing the Drudge Report, I clicked on a link promising a video--unauthorized by Barack Obama but allegedly produced by his minions--analogizing Hillary Clinton to Big Brother a la 1984. What I got was Apple's Macintosh introduction commercial reworked with Clinton's face and voice in place of Mr. Brother's. Here's the video:



The ad would have been extremely effective except for one thing: I tend to deconstruct advertising, and something in the video caught my eye and distracted me completely. Right around the 41st second, I noticed something that could not have possibly been in the original Apple commercial--in the Clinton version the Runner wears what looks like an iPod on her waist. There's no way Apple was working on anything resembling the iPod back in '84, right?

I checked the original, and the iPod does not appear. Of course it doesn't. But somebody sure put forth a lot of effort to get it into the new one. Are we looking at new footage or frame-by-frame Photoshopping? More importantly, why add it to a political piece at all? What kind of conspiracy are we dealing with here?

The original Apple ad (L) and the same frame from the modified version.